POLIQ
Indian Diaspora
Digital Streaming
Times Network Boosts Live TV Reach Through Major OTT Deals
Times Network significantly expanded the distribution of its digital OTT platform, Times Play, in January 2026, integrating with prominent telecom and content aggregators across India. This strategic move makes Times Play's diverse content, including 11 live TV channels like Times Now, ET Now, and Movies Now, accessible to millions of users through existing bundled subscriptions. The platform is now available on JioTV+, Airtel Xstream Play, Vi Movies & TV, Tata Play Binge, and OTTplay, marking a wide distribution push for the Times Group's streaming offerings. Beyond live television, Times Play also offers on-demand films, web series, and short-form content. The Times of India website itself hosts a 24/7 live stream for "TOI Global".
KEY TAKEAWAYS
Times Network's OTT platform, Times Play, significantly broadened its distribution in January 2026.
The platform now offers 11 live TV channels, including Times Now and ET Now, alongside on-demand content.
Times Play integrated with major aggregators like JioTV+, Airtel Xstream Play, Vi Movies & TV, Tata Play Binge, and OTTplay.
This expansion aims to reach a wider digital audience through existing telecom and content bundles across India.
WHY IT MATTERS
This expansion intensifies competition within India's growing digital streaming market and offers consumers more integrated access to news and entertainment from a major media conglomerate.